PC World is one of the United Kingdom’s largest retail chains of mass-market computers superstores. Established in November 1991, it became part of Dixons Retail in February 1993 and then part of Dixons Carphone after the merger of Dixons retail and Carphone Warehouse in 2014. Many of its physical stores in the United Kingdom now trade under the combined Currys PC World brand, and as PC City in Italy.
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